Successful web businesses all depend on one common issue. That common issue is web traffic.
Traffic equals sales. Sales equal profit.
It does not take a genius to figure out that a thriving business must make sales and a nice profit and so as to make sales and profit it is very important that there are clients.
Getting website traffic is precisely what all of the hubbub is about when marketing experts are discussing S.E.O ( search engine optimisation ). When they are talking about paths to Increase Google Website Traffic, they are discussing S.E.O.
The higher a blog ranks in the search results that search sites provide to those using key words to find services and products, the more visitors shall visit. More visitors = more sales = more profits. It is just as simple as that.
Blogs have proved themselves to be very , very useful tools in the drive to making more and better internet site traffic. Folks love blogs. Web 2.0 is built on the concept of a user driven web and users wish to have a voice.
Blogs give them that voice. It is a simple technology and it can also be found free on the web. If you dont have a blog site or a blog on your website, you are simply missing the S.E.O ship.
The idolization of blogs has, naturally, increased the quantity of blogs on the web many fold over this last year or so.
With the rise in numbers of blogs online comes a rise in competition for visitors to those blogs and, naturally, stiffer competition for PageRank by search sites.
Hence the question, Why do I need audio / video / podcasting on my blog? is one that can be answered quite simply. You want visitors. You want a high PageRank. You would like sales and profits.
Thats why.
Successful blogs are all about content. You have been told a million times that, online, content is king and it is accurate. Search site spiders consider content as one of the factors that decide page rank and there are two parts to content that are considered.
The 1st is how often the content changes. This is the reason why it is very important that posts be made to blogs every single day…multiple posts are a lot better than one long post. Key-work density is the other content factor that is considered by search engine spiders.
Links found on the web to your website by search engine spiders is another factor that defines PageRank. That is the explanation why you must always utilize social bookmarking sites and add the links to your blog content.
Each time you make a post the search engine spiders count it but the amount of links to that post is even more critical.
You can create one link but when others pick that link up and add it to their own favourites lists more links are created for search website spiders to count.
you already knew those things but do you know that the duration of visits to your internet site is also considered? Most visits to websites last 30 seconds or less. You may even actually see this statistic in the web-stats for your blog or site.
Search site spiders like for visitors to sites to stay longer than thirty seconds and you like that, also. The fact is the longer a visitor stays on your website, the better the possibility is that he is going to make a purchase.
That ignores the question, how do I get them to stay longer than 30 seconds? the solution to that one is audio / video / podcasts. It is a extremely simple calculation.
If a visitor is watching a video that lasts for say 2 mins, how long will they stay on your website? Two mins! Videos and podcasts are mesmerizing.
When a visitor starts to watch either, they’re going to stay awhile. Search site spiders love that and the longer they stay, the longer they are exposed to your ads for goods and services that you sell. The longer they see the ads, the likelier they are to make a purchase.
Now you should be privy to the fact that search website spiders can’t read audio and video content.
That is audio / video isn’t going to aid you in search engine optimization however it will help with the length of the visits made to your website.
The proven fact that search engine spiders cant read video and audio content also disposes of the duplicate content problem.
Increase Google Website Traffic